An owner's rep
for your brand.
The biggest organizations hire an owner's rep to build the headquarters. Nobody hires one to protect the marketing budget. BEHUMAN is a senior creative director on your side of the table: I learn the business, find the one story worth telling, and direct the agencies, producers and campaigns that tell it — so the work answers to you, not to the people making it.
Directed from first storyboard to final color.
Award-Winning Commercials
Thirty-five American Advertising Awards across broadcast and digital. The reel is the shortest argument for what senior creative direction changes.
Colby Acuff
Music videos, visualizers, and social content across Colby's catalog, built with Sony Music — including music videos we directed, shot, and produced with over 11 million views on YouTube.
One senior creative. On your side of the table.
Every engagement starts with the Creative & Brand Audit: an independent read of everything you've paid for in the last twelve months, scored on Story, Creative and Money. From there, BEHUMAN sits on your side of the table as your creative director and pulls in trusted specialists from the BEHUMAN network only when the work calls for them. Every engagement also answers the AI question — where it earns its keep in your business, and where it should stay far from the work that should come from a human.
The Creative & Brand Audit
(The BHMN Score)
An independent read of the last twelve months of creative, scored on three dials — Story, Creative and Money — for one number out of 30. The lowest dial is the missing piece. You get a written verdict, an agency scorecard, and a 90-day roadmap, presented to leadership in one sitting. Messaging rebuilds and story sprints follow when the Story dial says so.
Creative Director
(Fractional)
Your owner's rep. A senior creative director on your side of the table, one or two days a week: owns the brief, directs the agencies, producers and campaigns that tell your story, keeps every campaign on one message, and holds whoever has the account to a written standard. One client per category per market. When production scales, the crew BEHUMAN has directed for two decades comes with it.
Campaign / Film Direction
A scoped engagement around one campaign or production. Concept to delivery: creative platform, scripts, boards, casting, direction on set, and supervision through the final cut and color. One director accountable for the whole thing, quoted separately at transparent cost — no markup on anyone else's invoice.
All of the craft. None of the theater.
Traditional agencies bill you for the building, the account team, the strategy deck about the strategy deck, and the junior staff learning on your dime. BEHUMAN works the other way: you get the director — the person who creates the vision, and pulls the right team together to execute — assembled per project, then dissolved. No retainer bloat. No handoffs. No theater.
You talk to the maker
No account managers translating your notes. The person in the room is the person directing the work.
Proven crew
Specialists we've shipped real work with — matched to the brief, proven in the field. Nobody learns on your budget.
Built per project
The team is sized to the brief — then it goes away. You pay for work, not overhead.
An agency's creative director works for the agency — that's where the loyalty lives. Ours works for you.
Agencies are built for production scale, and we work with them happily. BEHUMAN is built for the layer above: the creative direction that makes everything they produce land harder.
Agency-of-record coverage. Anti-agency economics.
For clients who need creative output month after month, BEHUMAN runs like an agency of record: one accountable creative lead, a standing relationship, and campaigns that ship on a calendar. The structure underneath is what's different — and it's why your budget goes further.
One accountable lead
A single senior creative who owns your brand's vision across every campaign, every deliverable, every quarter. No rotating account teams. No re-explaining your business to someone new each season.
A network, sized to the budget
Senior marketers, designers, filmmakers, and media specialists from the BEHUMAN network — assembled around your scope, then released when the campaign ships. You get the highest-quality work your budget can buy because none of it is paying for a building.
Dollars on the field
Overhead stays near zero, so the budget goes into the work itself. Every campaign is built with ROAS in mind — creative designed to convert, not just to win awards. How the spend gets placed is scoped per client. Your dollars buy craft that earns its keep.
Take their word for it.
“You played such a big role in helping us grow and showing a different side to Baker! You are the best.”Baker Construction
“We hosted a viewing party for the staff, and everyone was blown away. This content is truly perfection.”Sony Music Nashville
“You’re helping us bring the sexy back to precast.”Knife River Prestress
“Well, hell to the yes! This is dope! Completely nailed the look, feel, and essence of the brand we are building.”CompTrain
“Seriously, this is sooo awesome. You’ve blown us away. Really high quality work and such an improvement on our video content.”Bale Breaker Brewing Company
“It has been such a joy to partner with you. To say that we are excited for the end product is an understatement.”Children’s Miracle Network
“We’re very pleased with the video, and hope we get to continue to do more work with you!”Boise Cascade
“A concise, catchy story that speaks to our principles.”Precision Precast Erectors
“Thank you for being rockstars and helping us across the finish line. Working with you to bring the music to life visually was just amazing.”Sony Music Nashville
Tell us what you're trying to make.
Thirty minutes. No deck. No pitch theatre. We'll talk about the campaign or the story you're trying to build and whether I'm the right director for it.
